FALCOTTO: Sileno Cheloni is a master perfumer who moves among the wooden shelves of an 18th century pharmacy in Florence. For him, style is the way in which to wear a suit unseen. The “Voile Blanche People” SS 2020 campaign is a long-term storyline with contemporary appeal, which continues the journey started several years ago by the brand, with the aim of sharing the everyday life of the people who wear Voile Blanche shoes and creating a community made up of people from different worlds and backgrounds. The project views brand enthusiasts as ambassadors, people who follow their interests and live every day to achieve their dreams through versatility, eclecticism and style choices. All with an authentic personality and a special story to tell.